The script
(Opening slide)
Max: Hello we are the piracy busters and we are working for copyright heroes.
(New slide showing our target audience)
George: Since we last spoke to you nothing has changed, we still have kept our same target audience which is simply male teenagers between the ages of 13-18.
Shai: However we have been able to explore and find out more about our target audience. We know that most teenage audiences enjoy comedy films the most, this then helps us as we know that we need to implement comedy into our campaign somehow.
Max: However in order to find out if the campaign we are going to do is successful we are going to need to do some sort of survey.
(New slideshow the survey questions we are going to ask)
Shai: To make sure that this survey is the most use it can possibly be we are going to make sure only males in between the ages of 13-18 answer the questions.
George: This will then give us an accurate representation of how good the campaign actually was. The questions that will be used, will be, Did you find the campaign TV advert engaging? Overall as a whole did the campaign have any effect on you? and Did this campaign actually stop you from illegally downloading and streaming TV shows, music and movies?
Max: The last one is obviously the most important one as if it hasn't stopped anyone from actually watching them then the campaign has failed as it hasn't reached our main goal.
(New slide showing our logo and slogan)
Shai: This then brings us to our slogan and logo. Our slogan will be “who you gonna call”.
Max: this is a very clever slogan as it is the same as the film the ghost busters which sounds very similar to piracy busters. The reason why this is good is because hopefully our target audience will understand this reference. It also has a comical twist, which our target audience will enjoy.
George; By them finding it amusing, it would help them to relate to our campaign which would hopefully in the end stop them doing the illegal activity that they currently do.
Shai: This then brings us to our logo for our organisation. It is a very simple logo but we do hope that it will be very effective, as it shows the colour red this normally symbols danger or at the very least something that should be avoided at all costs.
Max: The fact that this colour red is surrounding piracy illustrates that this thing, piracy, should be avoided at all costs this is good as we hope it will deter people from downloading.
George: Also it will be very easily recognisable when put on posters or leaflets as it will be easily seen.
(New slide the products that we will make)
Shai: This then brings us the 3 products that we going to make. We have decide we are going to make an advert which will involve us making 4 30 second long videos which we would record ourselves and then edit.
Max: Also we would create 2 posters and a leaflet. However this would be independent work as we would have to make them individually. These have not yet been made and therefore we can not show you an example. This would mean that we would have 6 leaflets and 3 posters.
George: We would make sure to have a large comedy aspect in our TV advert, this is because teenagers will find it amusing and it relates to film genres they like. this will make our advert far more useful.
Shai: We will make sure to use the same name on all of these as well as using similar colours in order to make it very clear that all the leaflets and posters all link to each other which will then make sure people know exactly what are campaign is.
Max: The products will be effective on our target audience because posters are so big and in your face they will definitely catch our audiences eye which will then mean they will have to read them and learn the effects and what happens when piracy occurs on massive scale.
George: We hope to show our target audience what effect they are having on the music and film industry and hopefully this will prevent them from illegally downloading and streaming music and films.
Shai: Thankyou for listening, are there any questions?
