Campaigns
What are Campaigns?
Campaigns are when a group of people come together to fight for or against a certain cause. For example, the NSPCC are an organisation that campaign against child abuse. They try and get donations and gain the support of people all around the UK so that their word can be heard on the wrong doings of child abuse.
What Methods of Promotions Are There?
The aim is to try and catch the attention of the general public about their cause, so they would have to use some very public advertising techniques. To catch people when they are outside, they could use billboards, bus stop advertisements and they could also put their advertisements on the sides of buses.
For when people are inside they could use other ways of advertisements, such as TV adverts, radio adverts and newspaper and magazine adverts.
Types of Campaigns
The different types of campaigns contain:
Some Well Known Campaigns
There are many campaigns that help the lives of certain people. They may be saying to save beaten children or to say the harmfulness of things like smoking and drinking. The main companies that do this are the NSPCC and the NHS. There are also political campaigns for if a person would like t become a prime minister or a president. One of the most memorable was the Barack Obama campaign of 2008. The red, white and blue poster that were put up were very recognizable. The other major campaign is the road safety organisation name Think. They put adverts on TV, Radio and Newspaper. They also have posters up in very public places.
Advertising Techniques
Their are good ways of getting your campaign seen and talked about. For example, you can have a shocking advert to catch the attention of the watcher. They may be able to have a catchy jingle, these things help catch the attention of the public. This will get them talking about your advert and therefore your product.
What Is Meant By...
Copyright: A legal bonding between a creator and his product for a fixed number of years. This is mainly used in film, music and TV.
Intellectual Property: Intellectual Property is a term that refers to an original creation/design/idea that belongs to a person or group of people. Four main types of Intellectual Property are; Design, Copyright, Trademark and Patent.
File Sharing: The practice of making computer files available to other users of a network, in particular, the sharing of music and video via the internet.
Digital Piracy: This is when copyrighted music or film is used without the creators permission.
How Are Young People Involved With Piracy?
Nowadays, it is very easy for young people to get involved with piracy. There are different types of very common piracy methods, but the main ones are; music piracy (Limewire and YouTube Converter were two very well used music piracy sites) and film piracy (PirateBay was a very big source of film piracy). Due to sites like these being so easy to find, why would kids want to spend their money on DVD's when they could be spending it on clothes or nights out. They just have to log on and click. No money, no hassle.
What Methods of Piracy and Illegal Sharing Are There for the Various Media Forms?
For music, there are various sites that you can either share your music with other people by taking a file and placing it on the website, or you could rip it straight from a website. YouTube Converter is a site that takes the audios from music videos and turns them into MP3 files, with these files you can download the content and then it'll be on your computer. Simple as that!
With film it's slightly different. The original owner of the film can take it of a disc that they already have and store it on to their computer, then they could then put it onto their own piracy site where people can watch it. You could also rip the film onto separate discs and sell them at a dodgy market and make a profit. Another way of getting the new films is going into a cinema with a video camera. With this you can film the movie and then take the footage and put it onto your computer. Then you can rip it off onto separate discs and sell them at the market. They know that they will make money because a lot of people don't want to pay for the really expensive cinema ticket prices.
Why is File Sharing/Illegal Downloading Wrong?
File sharing and illegal downloading of film is wrong because the effects of it will destroy film making altogether. The money made from cinema and DVD sales will help the production company make a sequel to the film that you love or kick start a new project altogether. Without that money a new product that you have been looking forward to will be ruined by the lack of funds. Special effect, SGI, advertisement, top of the range actors/actresses, top directors, top production staff, good equipment and all the inbertween. Without money, the movie industry would loose all these things and more. Without this money, there will be no movies.
Piracy and Copyright in News
For when people are inside they could use other ways of advertisements, such as TV adverts, radio adverts and newspaper and magazine adverts.
Types of Campaigns
The different types of campaigns contain:
- Commercial
- Charity
- Pressure Group
- Political
Some Well Known Campaigns
There are many campaigns that help the lives of certain people. They may be saying to save beaten children or to say the harmfulness of things like smoking and drinking. The main companies that do this are the NSPCC and the NHS. There are also political campaigns for if a person would like t become a prime minister or a president. One of the most memorable was the Barack Obama campaign of 2008. The red, white and blue poster that were put up were very recognizable. The other major campaign is the road safety organisation name Think. They put adverts on TV, Radio and Newspaper. They also have posters up in very public places.
Advertising Techniques
Their are good ways of getting your campaign seen and talked about. For example, you can have a shocking advert to catch the attention of the watcher. They may be able to have a catchy jingle, these things help catch the attention of the public. This will get them talking about your advert and therefore your product.
What Is Meant By...
Copyright: A legal bonding between a creator and his product for a fixed number of years. This is mainly used in film, music and TV.
Intellectual Property: Intellectual Property is a term that refers to an original creation/design/idea that belongs to a person or group of people. Four main types of Intellectual Property are; Design, Copyright, Trademark and Patent.
File Sharing: The practice of making computer files available to other users of a network, in particular, the sharing of music and video via the internet.
Digital Piracy: This is when copyrighted music or film is used without the creators permission.
How Are Young People Involved With Piracy?
Nowadays, it is very easy for young people to get involved with piracy. There are different types of very common piracy methods, but the main ones are; music piracy (Limewire and YouTube Converter were two very well used music piracy sites) and film piracy (PirateBay was a very big source of film piracy). Due to sites like these being so easy to find, why would kids want to spend their money on DVD's when they could be spending it on clothes or nights out. They just have to log on and click. No money, no hassle.
What Methods of Piracy and Illegal Sharing Are There for the Various Media Forms?
For music, there are various sites that you can either share your music with other people by taking a file and placing it on the website, or you could rip it straight from a website. YouTube Converter is a site that takes the audios from music videos and turns them into MP3 files, with these files you can download the content and then it'll be on your computer. Simple as that!
With film it's slightly different. The original owner of the film can take it of a disc that they already have and store it on to their computer, then they could then put it onto their own piracy site where people can watch it. You could also rip the film onto separate discs and sell them at a dodgy market and make a profit. Another way of getting the new films is going into a cinema with a video camera. With this you can film the movie and then take the footage and put it onto your computer. Then you can rip it off onto separate discs and sell them at the market. They know that they will make money because a lot of people don't want to pay for the really expensive cinema ticket prices.
Why is File Sharing/Illegal Downloading Wrong?
File sharing and illegal downloading of film is wrong because the effects of it will destroy film making altogether. The money made from cinema and DVD sales will help the production company make a sequel to the film that you love or kick start a new project altogether. Without that money a new product that you have been looking forward to will be ruined by the lack of funds. Special effect, SGI, advertisement, top of the range actors/actresses, top directors, top production staff, good equipment and all the inbertween. Without money, the movie industry would loose all these things and more. Without this money, there will be no movies.
Piracy and Copyright in News
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vERY GOOD WORK - Can you make some comment analyse the news articles about what they are saying and what this tells us about the issue of piracy/IP in today's society?
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